The name Meritok is derived from the English word 「Meritocracy」​which is defined as a system, organization, or society in which people are chosen and moved into positions of success, power, and influence on the basis of their demonstrated abilities and merit. Adhering to this definition, we commit ourselves to bringing best in breed, high quality products to our customers based on their merits or quality.

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Our customers can rest assured that the products are genuine and shipped straight from the respective brand's workshops.

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Meritok Online is started out of our passion for cricket and helping cricket grow in Japan. We firmly believe that for the growth of the game, contribution from international brands is the corner stone. This is our adventure or our endeavor to bring the best cricket brands and equipment to cricket lovers in Japan at affordable price, for the sake of growth of the game we all have come to love.